The Essential Housing Campaign

Los Angeles is reaching for an ambitious new housing production goal: building 130,000 new homes for moderate income households by the Los Angeles 2028 Summer Olympics.

This great moonshot target* will require building more than 20K new homes in Los Angeles County every year for the next seven years – a production rate not achieved since the post-war boom of the mid-20th century. This home building campaign is a $40 billion investment into the region and our essential workers, using zero upfront public subsidy, and creating thousands of stable, moderate-income jobs along the way.

Essential workers deserve to be part of the communities they serve – it benefits the economy, it benefits the environment, and most of all, by investing in our core values, it helps us build back a better society for everyone. The Essential Housing Campaign acts as the convening catalyst to align our resources and stakeholders together in ways that will help approve, fund and build the essential housing we need, because our future depends on it.

*As mandated by the State of California’s Sixth Cycle Regional Housing Needs Assessment, see LA County’s allocation here (and see how far short Los Angeles is on the current production goals here)